You’re building a company, not just shipping code.
My work is to partner with you to: (1) pinpoint the problem your market will pay to solve and phrase it so prospects say “that’s us,” then (2) run evidence-driven sprints that land paid pilots and spin up a repeatable pipeline—long before runway panic sets in.
Here's how I bring data-driven marketing brilliance to enhancing your most profitable market contributions
Integrate customer interviews, pain point analysis, and beta launches to shape your messaging and pricing. Turn early insights into steps that quickly convert early adopters into paying customers.
Leverage laser-targeted growth levers to cover the full customer journey. Attract new users and deepen their engagement so every interaction drives sustainable expansion of market share.
Gather real-time feedback and continuously test new tactics to keep your strategy agile. Streamline operations, cut inefficiencies, and overcome bottlenecks to scale your startup effectively.
01.
LATEST ESSAY
For the founder who’s shipped an MVP, stalks the Stripe dashboard, and still sees $0—the problem isn’t your roadmap, it’s your validation rhythm. This 10-minute read unpacks why loud launches drain cash, how “quiet loops” convert curiosity into paid pilots, and the simple cadence that keeps you shipping proof instead of features.
02.
The Validation Accelerator
You don’t need more features; you need paid proof.
In a 6-week, done-with-you sprint we’ll land 3–6 paying pilots and nail market-magnet messaging.
Then we wire a repeatable pipeline so Stripe shows traction long before runway turns red.
03.
I didn’t come up through the usual startup playbook but through footnotes, datasets, and 3 a.m. literature-review marathons.
For five years I was the research ghost behind dozens of academic projects—from law theses to PhD-level business process research. My job was simple: frame the right question, gather the right evidence, and prove (or kill) the hypothesis fast. Miss the method, and the whole project collapsed.
That habit of “prove it first” followed me into tech. When a founder friend started testing demand for a new SaaS idea, I watched him run one tiny experiment—a Medium post linked to a bare-bones landing page—to see if the market would bite. It did. His traction confirmed what I’d suspected: the scientific method beats guesswork, even at startup speed.
Bits & Brilliance exists to bring that rigor to early-stage SaaS:
Everything inside the Validation Accelerator strips academic discipline down to a six-week sprint founders can run without a research degree.
Tired of gambling runway on unproven features? Let’s turn proof into your biggest asset.
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